This article is part of our e-Book “7 Tips for Attracting & Hiring Gen Z”.
Recruitment marketing, like any marketing, is about getting in front of the right audience, with the right message, at the right time.
Recent jaw-dropping research from Ypulse shows that Gen Z is spending a whopping 4.5 hours a day on social media (with Millenials spending only slightly less). The number one reason for Gen Z clocking up these hours? Killing time, even more than connecting with family and friends.
Gen Z grew up with social media, it’s part of every aspect of their lives. As a result, Gen Z is very likely to consider jobs promoted on social media. In fact, according to a recent report from Glassdoor, 79% of job seekers are now likely to use social media in their job search.
So, more than ever before, if you want to get your job opportunities in front of job seekers, it’s time to post, share, and advertise your jobs on social media.
Additional benefits from sharing jobs on social media
Apart from reaching your job seeker audience where they are, there are numerous other benefits to marketing your jobs on social media.
You get your jobs in front of passive candidates, people who are not looking at job boards but who, whilst ‘killing time’ on social media, might be open to a change. For every active job seeker, there are at least 5 or 6 passive candidates to whom you would market your job. They are often the candidates with the highest potential so the benefits of getting your jobs in front of them are huge.
You also amplify audience reach massively if you ask employees to share your company’s job posts on social media too. Employees usually have many contacts in their networks that work in the same industry. Combined with people being more open to recommendations when shared by colleagues or people they know, this can have a very positive effect on your application flow.